This new product comes as a very soft white cream. It is a very much improved formulation with improved feel and immediate absorption and a tested non-reactive fragrance approved by all who tested it.
The combination of Octyl Methoxycinnamate, 4-Methylbenzylidene Camphor and Butyl Methoxy Dibenzoyl Methane ensures the same very high SPF which remains over 30+ even after 3 hours of water immersion. It is also Broad Spectrum and Water Resistant.
Vitamin E (Wheat Germ Oil): A very important addition. It has been proven that the sun not only causes melanomas, other skin cancers, pigmentations, premature skin ageing, etc, but also destroys the DNA in the nuclei of our skin cells. This DNA is vital for our immunity against all types of diseases including some skin cancers. Vitamin E is an antioxidant which reduces erythema associated with UV Rays, neutralises free radicals and therefore prevents DNA damage. It is also a nourishing skin emollient.
Thixotropic Cream: On application it thins out, spreads and absorbs easily. On cessation of spreading it stays fixed on the skin giving prolonged protection with no whitening. Its texture is generally considered better than the leading brands. Initial testing proved wide consumer appeal, repeat purchasing potential and satisfaction with all its properties.